A piece of me

With 20+ years of experience as a Senior Art Director and Creative Lead in the digital communication industry, I bring a balanced approach that combines creative vision with strategic thinking.

At KAN, one of Sweden's largest digital communication companies, I have worked with both large and small brands across B2C, B2B, and G2C sectors, developing effective visual solutions for diverse target groups and needs. My approach begins with understanding the strategic and communication requirements before developing appropriate visual expressions.

My professional focus includes concept development, art direction, brand development, AI-utilisation and workshop facilitation.

Working with clients such as IKEA, Tetra Pak, HAKI, and Malmö Stad has allowed me to develop versatile skills in adapting creative approaches to different market needs. What characterizes my work is the integration of creative thinking with practical implementation. I believe effective design solutions should both engage audiences visually and deliver on strategic objectives. This approach has consistently produced work that connects with target groups while achieving measurable results.

My educational background in Information & Media Technology from Masters of Media/ Macmeckarna, along with studies in Culture & Media, Drama, Theatre & Film, and English, provides a solid foundation for addressing various communication challenges. I have also taken taken specific courses in branding, ideation and design thinking. I am proficient in Adobe Creative Suite, Illustrator, web design, Midjoureny, Runway, Visual electric, XD, Miro, Figma and other relevant technical skills needed for modern visual communication.