Brottsofferjouren
Brottsofferjouren, local victim support centers, is a politically and religiously independent non-profit organization, which offers free support to victims of crime, witnesses and relatives throughout the country. To increase the awareness of, above all, a younger target group (16 to 35 yr) about what help is available, Brottsofferjouren has chosen to carry out a major national campaign throughout 2022.
Sven-Erik Alhem
Union President Brottsofferjouren Sverige
We hope that as many as possible will be reached by the campaign and carry with them that Brottsofferjouren is there for everyone who needs support”
Emotional turmoil follows the crime
The concept is based on the fact that many victims of crime live in emotional turmoil for a long time after the incident, and that the memories can reappear at any point in everyday life. We shaped the slogan “When you’re left with the emotions and the chaos” with the help of nine actors in real-life environments. Each actor portrays a crime and a feeling they carry with them. The message to the target group is “With us you get support”.